Taking it on the road

When you write a book, the goal is to have some people buy it. If you publish it independently, you don’t have the marketing budget and PR department of larger publishers at your disposal.

As a result, you are not only the author, but PR agent, marketing guru and a one man, traveling road show. When Towns Had Teams was released in September and I was able to generate publicity as a result of some strategic PR activity. I had a couple of articles written about the book, did some talks and book signings and made an appearance on WCSH’s 207 program. All of this helped to push the book into the public eye and Christmas sales were very steady.

With the advent of spring and opening day being just a few weeks away, what better time to be out on the road, promoting a book about baseball. For the next couple of weeks, I’ll be traveling to various towns to speak at public libraries, schools and historical societies. I’m also doing a book signing at Borders, in Bangor, on April 8th, at 2pm.

Here are some of the places I’ll be over the next month. If you can, stop by and find out a little bit about the kind of baseball that used to be played in places like Maine. Better yet, you can meet a genuine Maine author, or a passable double of one.

March 23 South Portland Public Library 7pm
March 29 Portland High School
April 4 Bangor Public Library 6:30 pm
April 6 Lithgow Memorial Library/Augusta 6:30pm
April 8 Borders Books and Music/Bangor 2pm
April 11 West Minot Historical Society 7pm
April 12 Abbott Memorial Library/Dexter 6:30 pm
April 20 Dyer Library/Saco 6:30pm